Something Different Wholesale unlocks the benefits of scalable trade credit with Hokodo

• Giftware supplier Something Different Wholesale was only able to offer credit to a minority of buyers.
• They needed a scalable solution that could be offered across online and offline channels.
• Meeting these requirements, Hokodo has helped to boost customer acquisition and average order value.

“We would recommend offering trade credit to your customers and Hokodo was the most suitable partner for us for this project.” - Nia Johnston, Head of Marketing, Something Different Wholesale

Meet Something Different Wholesale

Based in the UK, Something Different Wholesale is a leading supplier of quality giftware that provides retailers with thousands of products ranging from oil burners and incense to garden decor and gothic gift sets. 

Rated ‘Excellent’ on Trustpilot with over 2,000 reviews, their mission is to focus on quality, offer reasonable pricing and build lasting relationships with their B2B customers.

Looking for something different 

Speaking about Something Different Wholesale’s trade credit management processes before working with a dedicated B2B Buy Now, Pay Later (BNPL) provider, Commercial Director Anthony David explains that only a small number of buyers were being offered payment terms.

“It was not something that we openly advertised,” Anthony says. “We would look at customers on a case-by-case basis when credit was requested.”

But the Something Different Wholesale team was noticing demand for trade credit that was quickly outpacing their manual eligibility checks. They identified the need for a scalable system that would enable credit to be extended to a greater number of customers, even on their first purchase. The solution also needed to be compatible with both online and offline transactions.

For the many, not the few

After conducting meticulous internet research, the Something Different Wholesale team discovered a selection of providers offering BNPL solutions that could potentially match their requirements.

A rigorous RfP process revealed that competitive rates, superior user experience and offline capabilities meant that Hokodo’s solution stood out from the competition.

“We could see that Hokodo was already embedded in a good number of existing websites and felt that Hokodo’s vision for growth aligned to ours,” explains Nia Johnston, Head of Marketing at Something Different Wholesale.

“We are seeing orders from new customers using Hokodo as their payment option on their first order and we have seen an increase in the average order value of those existing customers using Hokodo as the payment option." - Nia Johnston, Head of Marketing, Something Different Wholesale

The gift that keeps on giving

Following a swift integration and successful launch, it hasn’t taken long for Something Different Wholesale to begin realising the return on investment of their new B2B Buy Now, Pay Later solution.

“We have seen a reduction in all aspects of administration around credit accounts,” says Anthony. “Most of our credit account customers have been switched to Hokodo and new credit accounts are set up with Hokodo, which has all helped to reduce pressure on our accounts team.”

Hokodo is also helping Something Different Wholesale to reach their commercial goals.

“We are seeing orders from new customers using Hokodo as their payment option on their first order and we have seen an increase in the average order value of those existing customers using Hokodo as the payment option,” Nia tells us.

What does the future hold?

With solid foundations in place, the partnership between Something Different Wholesale and Hokodo is only set to grow.

In the short term, B2B Buy Now, Pay Later will continue to be marketed to new and existing customers while the final offline accounts are switched to Hokodo. In the longer term, Something Different Wholesale plans to share data with Hokodo in order to enable a higher offer rate for sole traders and wants to take Hokodo to their other European markets. 

We’re thrilled to be a part of the journey.

Want to find out how Hokodo can help you to drive revenue with an optimised trade credit solution? Book a call today.