The perishable nature of consumables and high customer expectations mean that, even when much of trade had begun moving online, B2B food and beverage companies preferred to continue working in traditional ways. But things are changing – and fast.
The global B2B food and beverages e-commerce market is expected to be worth $797.3 billion by 2030. B2B food marketplaces alone have a projected market value of $71.6 billion by 2028, while online sales will make up 15-20% of the industry’s overall sales by 2025 – a tenfold increase since 2016.
If they want to capture their share of the e-commerce explosion, food and beverage sellers of all kinds need to establish an online presence while providing restaurants, hotels, caterers and other buyers with the purchasing experience they have come to expect. That includes offering industry-standard payment terms of 30 days or more.
That’s where Hokodo’s B2B credit platform comes in, empowering merchants and marketplaces in the food and beverages space to offer flexible terms to buyers while receiving payment upfront.
How we help food and beverages suppliers
21st century credit management
A trade credit solution aligned with your digital-first approach to support a seamless experience across the full credit journey.
Save the time and operational costs of credit checks, insurance and collections processes.
Relieve working capital pressures
Free up the working capital used to lend money to buyers and receive faster payouts while benefiting from full non-payment protection.
Accelerate and enhance the sales cycle
Businesses purchasing on credit terms spend an average of 30% more and make 24% more purchases per month.
Attract new buyers
Enable buyers on your platform to defer payment by 30, 60 or 90 days, interest-free, and watch as your customer base grows.
Buyers will remain loyal to the sellers offering the best service and the most desirable payment terms.
Tailored for large order values
Implement a solution that is optimised for the large average order values and frequent purchases associated with your industry.
Upfront payments, guaranteed
Grow your business with confidence knowing that upfront payments are guaranteed.
Discover the ROI of a Digital Trade Credit Solution
Hokodo delivers measurable results to some of the world's most innovative B2B companies, helping them to increase revenue and save costs. Use our ROI calculator to work out how much you stand to gain by adopting a Digital Trade Credit solution.
How it works
A buyer visits your B2B food and beverage commerce platform and places an order as normal. In the background, Hokodo conducts credit eligibility and fraud risk checks.
When ready, the buyer heads to the checkout. They only see the payment terms for which they have been approved.
The buyer chooses their preferred payment plan and method, and confirms their order.
Hokodo pays you up front, preserving and protecting cash flow for your business. When the due date falls, Hokodo collects payment from the buyer.
"Integrating with Hokodo has allowed us to significantly increase our value proposition to our suppliers on our B2B marketplace, through providing seamless real time credit insurance policies to the users of our platform. Guaranteeing each transaction through an API has proved priceless for Rooser!”
"Hokodo and Graindex have created a unique product that gives farmers the peace of mind that they will be paid when selling their crops...Our experience working with the Hokodo team has been excellent - we can now offer our Guaranteed Payment Collection service through access to their innovative technology.”
"Hokodo is a massive part of our proposition in being able to ensure suppliers receive payments on time and build trust on the platform. YardLink is on a big growth trajectory and we see Hokodo as not just ready for us right now, but that it will continue to work for us as we move forward.”
"A great User Experience and great payment terms and flexibility are the two main benefits our customers are looking for, and thanks to Hokodo we are able to offer them that…They have helped us to grow a base of extremely loyal customers all across Europe thanks to payment terms."
“We see Hokodo’s Buy Now, Pay Later solution as one of the key enablers for growth in our B2B marketplace. Post-COVID, payment terms for restaurants have been tightened, so being able to offer credit is a huge value add for Katoo and all the businesses transacting on our platform.”
“With the world currently being in quite a flux, it’s key to have a firm grip on your cash flow and Hokodo really helps us in doing that. I would definitely encourage any other B2B entrepreneur or business owner to use Hokodo if they want to avoid any cash flow issues.”
Are you ready to learn more?
With Buy Now, Pay Later, B2B sellers of food and beverages can sell more and reach growth goals, while giving buyers a flexible payment experience. Hokodo is the modern way to offer trade credit.
Frequently Asked Questions
Yes! We create payment solutions tailored to the unique pain points, challenges and opportunities of the food and beverages sector.
We’d love to hear from you. Book a call with us to get started.
From kick-off to go-live, we can usually have you up and running with a B2B BNPL solution in 2-4 weeks.