With thousands of industry-specific B2B marketplace platforms in operation and one third of B2B buyers completing more than 50% of their purchases in a marketplace environment, one thing is abundantly clear: B2B marketplaces are here to stay.
As the space becomes increasingly saturated with competitive alternatives, B2B marketplaces must offer the best experience to ensure stickiness of buyers and sellers alike.
To protect their cash flow, sellers want payment upfront, while buyers expect access to trade credit, leaving marketplaces stuck in the middle with their working capital exposed to fraud and credit risk.
To do all this while handling growing transaction volumes and reaching growth goals, marketplaces need solutions designed for their platforms. With Hokodo, B2B marketplaces can offer Buy Now, Pay Later options that benefit buyers and sellers alike.
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How we help B2B marketplaces
21st century credit management
A trade credit solution aligned with your digital-first approach to support a frictionless online payment journey.
Working capital protection
We guarantee upfront payment for your sellers and provide protection against non-payment.
Sticky buyers and sellers
Avoid the risk of platform bypass and increase customer stickiness by offering real added value at the checkout.
Businesses purchasing on credit terms spend an average of 30% more and make 24% more purchases per month.
Secure future funding
Bring peace of mind to your investors by showing that their cash is being used for growth – not for financing buyers.
Reduce integrations with a solution that enables all buyers to transact on your B2B e-commerce marketplace.
Save time, resources and money when you outsource the entire credit management process to Hokodo.
Discover the ROI of a Digital Trade Credit Solution
Hokodo delivers measurable results to some of the world's most innovative B2B marketplaces, helping them to increase revenue and save costs. Use our ROI calculator to work out how much you stand to gain by adopting a Digital Trade Credit solution.
How it works
A buyer visits your online B2B marketplace as normal and places an order. In the background, Hokodo conducts credit eligibility and fraud risk checks.
When ready, the buyer heads to the checkout. They only see the payment terms for which they have been approved.
The buyer chooses their preferred payment plan and method, and confirms their order.
Hokodo pays you up front, preserving the cash flow of your marketplace and that of the supplier.
The buyer pays us back in line with their payment terms.
"Integrating with Hokodo has allowed us to significantly increase our value proposition to our suppliers on our B2B marketplace, through providing seamless real time credit insurance policies to the users of our platform. Guaranteeing each transaction through an API has proved priceless for Rooser!”
"Hokodo and Graindex have created a unique product that gives farmers the peace of mind that they will be paid when selling their crops...Our experience working with the Hokodo team has been excellent - we can now offer our Guaranteed Payment Collection service through access to their innovative technology.”
"Hokodo is a massive part of our proposition in being able to ensure suppliers receive payments on time and build trust on the platform. YardLink is on a big growth trajectory and we see Hokodo as not just ready for us right now, but that it will continue to work for us as we move forward.”
"A great User Experience and great payment terms and flexibility are the two main benefits our customers are looking for, and thanks to Hokodo we are able to offer them that…They have helped us to grow a base of extremely loyal customers all across Europe thanks to payment terms."
“We see Hokodo’s Buy Now, Pay Later solution as one of the key enablers for growth in our B2B marketplace. Post-COVID, payment terms for restaurants have been tightened, so being able to offer credit is a huge value add for Katoo and all the businesses transacting on our platform.”
“With the world currently being in quite a flux, it’s key to have a firm grip on your cash flow and Hokodo really helps us in doing that. I would definitely encourage any other B2B entrepreneur or business owner to use Hokodo if they want to avoid any cash flow issues.”
Are you ready to learn more?
Sell more and grow your business by providing buyers with the option to Buy Now, Pay Later. Book a call to learn more about Hokodo’s B2B marketplace solutions.
Frequently Asked Questions
Yes! We understand your unique pain points, challenges and opportunities and create BNPL for B2B e-commerce marketplaces accordingly.
We’d love to hear from you. Book a call with us to get started.
From kick-off to go-live, we can usually have you up and running with a B2B BNPL solution in 2-4 weeks.