Episode 09: The Definitive Guide to B2B E-commerce Buyer Demands


Do you know what B2B E-commerce buyers really want?

No? Well listen now to find out!

In this episode, Hokodo's co-founder and President Louis Carbonnier is joined by B2B E-commerce experts Jason Greenwood, Chris Gee and Aaron Sheehan to take a deep-dive into the key findings of our recent report, The Definitive Guide to B2B E-commerce Buyer Demands in 2024.

The report is based on a survey of more than 500 B2B E-commerce buyers across Europe, which we use to uncover the expectations and requirements of B2B E-commerce in 2024.

We hope you enjoy the episode!

Find out more about our guest speakers below.

Louis Carbonnier - Louis is the co-founder and President of Hokodo where he leads the product strategy of the company’s payment terms solutions.

Christopher Gee - Chris is the UK Chapter Lead at B2B eCommerce Association, the leading professional network and resource for companies and merchants who want to succeed in B2B eCommerce and digital transformation.

Aaron Sheehan - Aaron is the Director of Product Marketing at OroCommerce, the leading eCommerce platform for B2B that helps distributors, manufacturers, wholesalers, and large retailers perform online transactions between businesses.

Jason Greenwood - Jason has more than 23 years working in eCommerce, and currently helps mid/large wholesale brands sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.