Everything you could ever need to know about B2B marketplaces (ever)

Want to learn about B2B marketplaces? We’re gearing up to launch a knowledge hub containing all the research, advice and insights you’ll need to build a winning B2B marketplace strategy.

To kick things off we’re hosting a webinar featuring 3 of Europe’s top B2B marketplaces, as well as our Partner Lemonway.

Get 11:00 on 12 June 2024 in your diary - you don’t want to miss this.

In partnership with:

Save your spot for the webinar now.
Date: 12 June 2024
Time: 11:00 BST / 12:00 CEST

Meet the speakers

We interviewed hundreds of B2B marketplaces to learn about the strategies that have made them successful (and the failures they’ve learned from). In this webinar, 3 of those marketplaces share exclusive insights and advice for growing marketplaces.

Louis Carbonnier

Co-founder & President

Louis is the co-founder and President of Hokodo where he leads the product strategy of the company’s payment terms solutions.  Hokodo works with wholesalers, online B2B marketplaces and other merchants to make selling to business buyers easier.

Martin-Pierre Gaultier


Martin-Pierre Gaultier is the Chief Revenue Officer at Lemonway, a leading European fintech company specialising in secure marketplace payments. With a robust background in finance and technology, Martin-Pierre drives Lemonway’s European expansion and innovation in commercial strategies, setting new industry benchmarks.

Ilias Sousis

Co-Founder & CEO

Ilias is the Co-Founder and CEO of agricultural B2B marketplace WikiFarmer, a global platform with the mission to empower farmers through educating them and offering them direct access to the commercial markets to sell their products at fair prices.

Karolina Ling-Vannerus

Founder & CEO 

Karolina is the founder of Circulate, a B2B marketplace for sustainable packaging and a purchasing tool for European SMEs. Their mission is to speed up the world's transition to more sustainable consumption and a circular economy, every week counts!

Ciro Di Lanno

Founder & CEO 

As the Co-Founder of Mirta, Ciro leads a B2B marketplace that reinvents fashion wholesale for 500+ Brands and 1500+ Retailers worldwide. With a background in strategy, digital and ecommerce, Ciro has 10+ years of experience in driving digital innovation and disruption across different industries and markets. His mission is to connect Brands and Retailers to build the leading end-to-end technology platform for wholesale in Fashion and Luxury.

What’s in the knowledge hub?

Register for our webinar to find out how to join the hub and get instant access to our brand new research report, up-to-date marketplaces map, a cheat sheet for success and SO much more.
Wheat crops

"Becoming a successful B2B marketplace requires building a robust platform that fosters trust. We believe that building trust is crucial for B2B marketplaces."

Michal Laskowski
CEO & Co-Founder, CottonBee
Wheat crops

"Marketplaces must have a clear USP (unique selling proposition), differentiated from competitors and addressing a real pain point."

Alex Collart
Managing Director, Outvise
Crane viewed from below

"You need to provide value above simply the connection of buyer and seller. This value needs to be really strong for the buyers and sellers for each transaction to not go off-platform and make a direct contract.”

Jakub Kovac
CEO, Cyrkl
Handmade pottery bowls of various colours

"A successful B2B marketplace should offer value to customers from the beginning of a transaction until the end. This means a 360º platform that offers digital services such as ordering, financing, logistics, quality controls and post-sales servicing."

Ilias Sousis
CEO & Co-Founder, WikiFarmer

Why should you join the B2B marketplaces hub?

For B2B Marketplaces

Discover exclusive insights, advice and research designed to help accelerate growth of your marketplace.

For B2B sellers...

Looking to sell your goods or services on a B2B marketplace? Not sure where to start? Let us help you.

For B2B buyers...

There’s a lot of marketplaces out there. Learn what to look for and what to avoid when buying for your business.

Be the first to access the Knowledge Hub

Register today and get early access to all the content in the hub, immediately after the webinar.

Partners and collaborators

Hear from some of the brightest minds and leading voices in the B2B marketplace conversation.

Lemonway is a pan-European payment institution dedicated to marketplaces, alternative finance platforms and other companies looking for payment processing, wallet management and third-party payment in a KYC/AML – regulated framework. Its payment solution is trusted and used by over 1,400 marketplaces in Europe including 200 crowdfunding platforms.

Colin Gardiner

Colin is the Founding Partner of Yonder, an early-stage fund investing in marketplaces that change the way we buy and sell. Previously, Colin was the CPO & CRO of Outdoorsy and Roamly. He also worked at Ancestry.com, Tripping.com, Justanswer, and the Federal Reserve Bank of San Francisco.

Sameer Singh

Sameer is an early-stage investor focused on network effects. He is currently a Venture Partner at Speedinvest, an instructor at Reforge and writes about network effects at Breadcrumb.vc. Previously, he spent 5 years at App Annie — a startup backed by Sequoia, Greycroft and IVP — during its hypergrowth phase.

Ready to join the elite few who know all there is to know about B2B marketplaces?

Places are extremely limited – save your spot today.

By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.