Watch: In discussion with the B2B E-commerce Association


Who would have guessed that the UK’s former leading ukulele salesman would one day become a B2B e-commerce expert!? Sometimes life has a funny way of working out.

Past musical endeavours aside, Christopher Gee is known as the UK Chapter Lead of the B2B eCommerce Association and Managing Director of Rixxo, which made him a perfect candidate to contribute insights for Hokodo’s Definitive Guide to B2B E-commerce Buyer Demands in 2024.

Christopher’s contributions to the report were so insightful that we just had to pick his brains a bit more about B2B e-commerce and how merchants can meet buyer expectations this year. Here’s the conversation that followed.

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