Everything you could ever need to know about B2B marketplaces (ever)

Want to learn about B2B marketplaces? You’ve come to the right place. This hub contains all the research, advice and insights you’ll need to build a winning B2B marketplace strategy. Ready to dive in?


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Hear from some of the brightest minds and leading voices in the B2B marketplace conversation.

Lemonway is a pan-European payment institution dedicated to marketplaces, alternative finance platforms and other companies looking for payment processing, wallet management and third-party payment in a KYC/AML – regulated framework. Its payment solution is trusted and used by over 1,400 marketplaces in Europe including 200 crowdfunding platforms.

Colin Gardiner

Colin is the Founding Partner of Yonder an early-stage fund investing in marketplaces that change the way we buy and sell. Previously, Colin was the CPO & CRO of Outdoorsy and Roamly. He also worked at Ancestry.com, Tripping.com, Justanswer, and the Federal Reserve Bank of San Francisco.

Sameer Singh

Sameer is an early-stage investor focused on network effects. He is currently a Venture Partner at Speedinvest, an instructor at Reforge and writes about network effects at Breadcrumb.vc. Previously, he spent 5 years at App Annie — a startup backed by Sequoia, Greycroft and IVP — during its hypergrowth phase.

What’s in the knowledge hub?

Join the hub and get instant access to our brand new research report, up-to-date marketplaces map, a cheat sheet for success and SO much more.
Wheat crops

"Becoming a successful B2B marketplace requires building a robust platform that fosters trust. We believe that building trust is crucial for B2B marketplaces."

Michal Laskowski
CEO & Co-Founder, CottonBee
Wheat crops

"Marketplaces must have a clear USP (unique selling proposition), differentiated from competitors and addressing a real pain point."

Alex Collart
Managing Director, Outvise
Crane viewed from below

"You need to provide value above simply the connection of buyer and seller. This value needs to be really strong for the buyers and sellers for each transaction to not go off-platform and make a direct contract.”

Jakub Kovac
CEO, Cyrkl
Handmade pottery bowls of various colours

"A successful B2B marketplace should offer value to customers from the beginning of a transaction until the end. This means a 360º platform that offers digital services such as ordering, financing, logistics, quality controls and post-sales servicing."

Ilias Sousis
CEO & Co-Founder, WikiFarmer

Why should you join the B2B marketplaces hub?

For B2B Marketplaces

Discover exclusive insights, advice and research designed to help accelerate growth of your marketplace.

For B2B sellers...

Looking to sell your goods or services on a B2B marketplace? Not sure where to start? Let us help you.

For B2B buyers...

There’s a lot of marketplaces out there. Learn what to look for and what to avoid when buying for your business.

Ready to join the Hub?

Become one of the elite few who know all there is to know about B2B marketplaces.

Colin Gardiner

Former economics/statistical researcher that now loves building sticky consumer facing products via iterative data-driven methods. Built products for both large corporations and seed level startups, always with a primary focus on acquisition, conversion and monetization.

Sameer Singh

Sameer is an early-stage investor focused on network effects. He is currently a Venture Partner at Speedinvest, an instructor at Reforge and writes about network effects at Breadcrumb.vc. Previously, he spent 5 years at App Annie — a startup backed by Sequoia, Greycroft and IVP — during its hypergrowth phase.

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