The 2024 B2B Marketplaces Euros: Group Stage Round-up

Ollie Lerway
Marketing Executive

It’s a golden summer of European sport this year, with the European Championships currently being hosted in Germany, and the Olympics taking place in Paris in July and August.

But the real highlight that has everyone talking?? The 2024 B2B Marketplaces Euros, of course! We’ve selected one marketplace at random from each of the 24 participating nations, to see which marketplaces have the skills on the pitch to match their e-commerce ingenuity and be crowned Europe’s ultimate B2B marketplace!

(Just so we’re all on the same page… the winner of each "match" is determined by the winner of the associated football game and not at all by the marketplaces’ performance, size or any other attribute. It's just a bit of fun and we love all these marketplaces equally!)

The group stage matches have seen some pulsating encounters, so we thought we’d do a run-down of all the twists and turns that have happened so far. Here are the marketplaces confirmed to move to the knockout stage…

CheMondis - Germany

The host nation showed great chemistry (get it? 😉) in their first game, beating fish marketplace Rooser (Scotland) 5-1 in their opening game. Solid in their second game with a 2-0 win against food marketplace (Hungary) game, but left it late to salvage a 1-1 draw against cosmetics marketplace Covalo (Switzerland) in their third. Topped their group, but some question marks still remain.

MyCareforce - Portugal

Needed a stoppage time winner in their first game to see off Cyrkl (Czechia), but looked a lot better in their second game with a 3-1 win over fashion marketplace Lonca (Turkey). Signs they could be peaking at the right time and forcing their way into the quarter finals at least. 

Passionfruit - England

Unbeaten in the group stage after a 1-0 win vs a solid Office Bite (Serbia) team. Less convincing in their second game with a 1-1 draw against ship supplies marketplace Source2Sea (Denmark), but finishing top of their group with a 0-0 draw against Slovenia’s MojMojster. Definitely need to play up to their namesake and show a bit more passion if they want to go deep in the tournament. 

Ankorstore - France

Their record in recent tournaments speaks for itself, and they are in a tough group, but they haven’t been firing on all cylinders yet. A 1-0 win against a tough Metaloop side (Austria) was followed by a goalless draw vs food ingredient marketplace 1-2-Taste (Netherlands). Nevertheless, a very talented squad means they should pick up their performances in the knockout stage.

Covalo - Switzerland

Arguably the surprise package of the tournament so far, they have played some great football and come out of a tricky group in second place. Their highlight performance was a 3-1 win vs (Hungary) in their opening game, but they nearly topped the group after leading hosts CheMondis for most of their match.

Outvise - Spain

A perfect start for freelance platform Outvise - 3 wins, 0 goals conceded and plenty of free-flowing football on display. Looks like they will be a force to be reckoned with in the knockout stages. 

1-2-Taste - Netherlands

Left it late to overcome renewables marketplace merXu (Poland) 2-1 in their opening game, but looked a lot stronger against tournament favourites Ankorstore (France) in their second game where a dubious disallowed goal for offside prevented them from sealing all 3 points. Overall a very solid start to their campaign. 

Source2Sea - Denmark 

Shipping marketplace will be rueing their squandered 1-0 lead against MojMonster (Slovenia) in their opening game, but looked the better team against tournament favourites Passionfruit (England) in their second game. Difficult to predict their chances of progressing past the Round of 16.

Metaloop - Austria

Recycled metals marketplace Metaloop were unlucky to be beaten 1-0 against Ankorstore (France) in their opening game after a spirited display. Bounced back with a solid 3-1 win against merXu (Poland) in their second game, and have shown  they have the mettle to really take the game to their opponents.

Mirta - Italy

Fashion marketplace Italy has had a mixed bag of success so far, beating Albania’s LekoTech in their first match but then losing 2-1 to Outvise (Spain) and tying 1-1- with Croatia’s Worcon, ultimately coming second in their group. Are they all looks, or will they step up to make it through the knockouts? - Slovakia

Despite losing their first two matches and then drawing 1-1 with Supreva (Romania), Slovakia’s has made it through to the Round of 16 as one of the best third-place teams. Let’s see if they have Alza skills required to beat England’s Passionfruit in the knockouts.

The Mono - Georgia

Georgia’s The Mono took a beating (3-1) from Turkey’s Lonca in their first game, before tying 1-1 with recycling platform Cyrkl (Czechia) and seeing off Portugal’s MyCareforce with a surprise 2-0 victory. As one of the top third-place teams in the group stage, The Mono moves into the knockouts of the B2B Marketplaces Euros.

MojMojster - Slovenia

Slovenia has never made it through to the Round of 16 in the Euros before – but MojMojster is here to change that, with three consecutive draws in the group stages pushing them into the next stage. But can they get their MojMojo back and bring home a win? Follow along to find out.

Sortlist - Belgium

Professional services marketplace Sortlist were disappointed to lose their first group match, but turned things around to win 2-0 against Romania’s Supreva and tie 0-0 with Ukraine’s Will they be adding a Euros win to their (Sort)list of achievements?

Supreva - Romania

Supreva’s journey through the B2B Marketplaces Euros so far has been rocky, but a win, a loss and a draw under their belt means that the team finishes at the top of Group E and moves onto the Round of 16. 

Lonca - Turkey

Last but not least is Lonca, the fashion marketplace based in Turkey. So far, Lonca has beaten The Mono (Georgia), lost to MyCareforce (Portugal) and won against Czechia’s Cyrkl, ultimately finishing 2nd in Group F and proceeding to the Round of 16. Do they have the resilience to take it all the way? You won’t have to wait much Lonca to find out.  

Want to see who will be crowned Europe’s ultimate B2B marketplace? Make sure to follow Hokodo on LinkedIn to keep up to date with all of the action. 

Don’t forget, you can check out all of the Marketplaces taking place in the B2B Marketplace Euros (plus nearly 300 more!) in our comprehensive map of the European B2B Marketplace landscape. 

You can find the map in the B2B Marketplace Knowledge Hub, along with a whole host of other resources including reports, webinars, videos, how-to guides and cheat-sheets – all designed to help you create a winning marketplace strategy. Register for the Hub today.