Report: The Definitive Guide to B2B E-commerce buyer demands in 2024


Do you know what B2B e-commerce buyers really want?

We’re beyond excited to share our groundbreaking research report, ‘The Definitive Guide to B2B E-commerce Buyer Demands in 2024’.

Based on a survey of 500 procurement professionals, business owners and other buyers across Europe and the UK, we uncover the expectations and requirements of B2B e-commerce in 2024.

What did we learn?

  • 93% of B2B buyers now use e-commerce: Online channels including marketplaces, websites and apps have become the new normal for B2B buyers.
  • 55% face a poor user experience with online checkouts: Slow, lengthy and complex payment processes pose a significant challenge for B2B buyers.
  • Payment terms are a must-have for B2B e-commerce buyers: 83% of B2B buyers will abandon an e-commerce purchase if no payment terms are offered.
  • B2B e-commerce buyers have a clear list of priorities: The 3 most important things to consider when choosing a supplier are quality of product or service, delivery speed, and availability of payment terms.

Ready to dive in?

Grab a cup of coffee and get comfortable. It’s time to learn – download your copy of the report now.

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