Fireside chat with B2B marketplace expert Colin Gardiner


The B2B Marketplaces Knowledge Hub isn’t about Hokodo. It’s about you – the marketplaces, the merchants and the buyers who come here looking for information and insights to inform your marketplace strategies. 

To make sure we’re offering as much value as humanly possible, we were keen to involve B2B marketplace founders, payment providers and marketplace experts in the creation of the hub. As the Founding Partner of Yonder, an early-stage fund investing in marketplaces, Colin Gardiner falls into the latter category. 

We sat down with Colin to pick his brains about how B2B marketplace operators can create lasting value, build trust with customers and grow their platforms. 

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