Episode 03: How to build a winning B2B E-commerce marketing strategy


In this episode of The B2B Club we are joined by marketing expert Colin Lewis, who has extensive experience in the world of B2B E-commerce and marketplaces. Join us as he shares his top tips for developing a winning B2B marketing strategy, looking at:

  • The seven key stages of a marketing strategy
  • The differences between strategy and tactics
  • Examples of best practice in the industry

You can also listen on the following platforms:


Colin Lewis

Colin is a speaker and consultant with over 25 years experience in both B2B and B2C E-commerce and marketplaces. Colin has experience from across the globe, having worked in the UK, Australia, China, Japan and Indonesia for major international brands such as 118-118, Thomas Cook and Bmi-British Midland.

Lucy Heavens

With more than 20 years’ experience in FinTech, Lucy leads global marketing at Hokodo. Previously, Lucy held senior marketing positions at both international technology giants and high-growth scale-up firms, including IBM, Fiserv, SimCorp, Equipos, Wealth Dynamix, Qumram and CUBE, where she was instrumental in growing visibility and creating fully-integrated sales and marketing functions. Her marketing expertise ranges from product and partner marketing through to digital marketing, demand generation and communications.

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