London, UK; 6 May 2025: Pan-European B2B payments company Hokodo has officially launched a new in-store product feature today. The new product enables merchants to offer digital trade credit to B2B buyers in physical locations across Europe and the UK.
This is the latest product in a line of releases that empower B2B sellers to provide instant, flexible payment terms to buyers online, via telesales and, now, in physical locations. The news immediately follows last week’s announcement that Hokodo has completed a €10M equity fundraise.
According to Hokodo’s research from earlier this year, 83% of B2B buyers will abandon a purchase if payment terms are not offered at the point of need, no matter where they are choosing to procure stock, materials or supplies. And while e-commerce is proving to be an increasingly popular channel for B2B, industries like construction and agrifood still rely heavily on in-person transactions to fulfil business requirements.
Alongside the product launch, Hokodo has announced that French-founded B2B store RÉTIF is the first merchant to implement its in-store trade credit functionality.
“We are thrilled to be able to support one of France’s strongest B2B brands with its goal of making payment terms faster, easier and more accessible to customers across Europe,” said Louis Carbonnier, Co-founder and CEO of Hokodo.
“We chose Hokodo because it allows us to benefit from an omnichannel solution for our stores, the web and internationally,” said Cyril Andreu, Regional Director of RÉTIF in a video testimonial recently published by Hokodo. “The solution is simple, transparent and provides an immediate response. Our clients are delighted to have access to this service when making their purchases as it allows them to postpone their cash outflow.”
Find out more about Hokodo’s digital trade credit solution for in-store transactions.
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